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How we test

Tools make claims. We check them.

SerpTested runs independent tests of SEO tools against real data, then shows the gap between what a tool says and what happened.

The first tests are being run now.

How we test

How a test works

  1. We pick one claim

    A traffic estimate, a keyword volume, a backlink count or a price on a pricing page.

  2. We collect the real number

    Search Console data from sites we manage, or the bill for a plan we paid for.

  3. We compare like with like

    The same site, the same day and the same period for every tool.

  4. We publish the gap

    The result, the method and what the sample cannot show.

What we test

  • Accuracy tests

    How close tool estimates get to real traffic, keyword volumes and backlink counts.

  • Pricing

    What each plan costs once you add the users, projects and limits you need.

  • Alternatives

    What cheaper tools give up, feature by feature and budget by budget.

  • AI visibility

    Whether trackers for ChatGPT and AI Overviews agree with what we see by hand.

  • Listings

    Business listing and directory sites we submitted to ourselves, with what happened.